ApexAutoparts.se

The Problem

ApexAutoparts is a startup with a longer-term plan to bring AI into how car garages order spare parts. As a brand-new company, it had no web presence at all, which made it hard to be taken seriously by the car part manufacturers and distributors it needed to partner with to get off the ground.

The Approach

• Built a straightforward website — company information, services, and a contact form — scoped purely to establishing a credible presence, not the AI ordering platform itself (which is a separate initiative, outside this engagement)
• Prioritized professionalism and credibility over feature complexity, since the real blocker was being taken seriously by manufacturers, not the product build
• Gave the founder a professional presence he could point manufacturers to when approaching them for a distribution relationship

The Results

• With a credible web presence in place, the founder was able to approach car part manufacturers as a legitimate business
• Became a licensed distributor for car parts
• That distributor license opened the door for the founder to move forward with the business's original AI-powered ordering plans

Technology Stack