Face Fairy

The Problem

The owner of a local beauty clinic first got in touch in 2016 for help with SEO. At the time she had essentially no online presence and a limited budget, so any solution had to earn its keep rather than assume a big spend.

The Approach

• Started with SEO and grew into building her clinic website (facefairy.se), then a WooCommerce shop for her own retail products (facefairy.nu)
• Deliberately kept the build lean — a minimum viable product scoped to what she could afford, rather than over-building features she didn't need or couldn't yet justify
• Routed booking through Bokadirekt instead of building custom scheduling, keeping cost and complexity down while still giving customers a simple path from the website to an appointment
• As the business grew, helped her expand into a second venture — Kalk by Face Fairy, a wellness spa in Malmö's Limhamn district

The Results

• Grew from zero online presence to roughly 60 customer interactions a day on the website
• The website now functions as a steady lead funnel into her Bokadirekt booking flow
• Helped drive enough organic growth and customer retention to fund and support opening a second location, Kalk by Face Fairy
• 8+ years of continuous collaboration — the site's simplicity by design has kept it easy to maintain while still building trust and credibility with new customers

Technology Stack