Halkan.se

The Problem

Before Halkan.se, the owner worked purely B2B — running mandatory Risk 1 & Risk 2 courses on contract for other driving schools, training their students under their brand. He had no direct relationship with consumers and was effectively invisible to the people actually taking his courses.

The Approach

• Built halkan.se as a B2C marketplace so the owner could sell his own courses directly to consumers across Sweden, instead of white-labeling for other schools
• Invested in SEO and organic growth from day one to build visibility in a market where he had zero brand recognition
• Later added 'Elev Register,' an internal admin platform that records customer information, shows business stats, and uses OCR to scan ID cards during registration
• Currently building a ground-up V2 rebuild with a larger budget and a dedicated design team, focused on stability and scaling further

The Results

• What started as an experiment became the most recognized website for driving-safety courses in Skåne
• 5 years in, the business has grown into the largest safety school in Skåne
• Now running 10+ courses per week at 15 students per class — over 150 students a week
• The internal Elev Register tool replaced manual, paper-based student registration with digital records, stats, and automated ID verification

What's Next

A full V2 platform rebuild is underway — more stable, better designed, and built to support continued growth.

Technology Stack